BRAND IDENTITY
Brand identity refers to the visible elements of a brand, such as logo, colors, fonts, etc. It’s the visual representation and personification of a brand’s values. A strong brand identity should communicate these values to the target audience, and create consistency and differentiation from competing products and services.
GOOD SELTZER
Targeting a young, active, and health-conscious demographic, Good Seltzer was given a vibrant color palette, a clean minimalistic logo and font family, and illustrated product packaging artwork.
AMERICAN TRUST INVESTMENT SERVICES
American Trust Investment Services is a boutique securities broker-dealer that has provided investment solutions since 1957. I rebranded their firm in May of 2022. I first designed two options; a traditional and modern direction. The firm chose the traditional identity, which pays homage to the brand’s legacy and history.
SIMMONS WAGNER, LLP
Founded in 2019, Scott Simmons (hey Dad!) and Dan Wagner formed their private law practice after 30+ years as Senior Deputy District Attorneys for the county of Orange. For their brand, we chose a modern, straightforward aesthetic with a monochromatic Gray color palette.